The RISE Journal is the one place at RISE 27 where a sponsor’s message meets a business owner holding a pen. That changes what a good ad looks like. Here’s how to write one that earns a response instead of a page turn.
The Reader You’re Writing For
At RISE 27, a speaker finishes and more than 100 business owners open the RISE Journal. They hear what was said, reflect on what it means for their business, and write down how they’ll implement it. They’ll open it multiple times across both days.
That reader isn’t browsing. They’re deciding what to change. An ad that shows up in that moment has a different job than a banner in a hallway. It doesn’t need to be loud. It needs to be useful, relevant, and easy to act on.
Four Rules for a Journal Ad
- Lead with who you help. One line, in plain language. Skip the company history and say who you help and what changes for them. Owners scan for relevance first, and a clear line gives them a reason to keep reading. For example: “We help owner-led companies hire their first operations leader.”
- Ask a question worth writing about. The journal is a place for reflection, so end with a prompt that fits your expertise and invites a written answer. A coach might ask, “Which conversation are you avoiding that would change your next quarter?” An advisor might ask, “Who would you introduce this week if you had a clear way to do it?” A good prompt earns a pen stroke instead of a page turn.
- Offer a conversation, not a pitch. RISE is a Connect, Serve, and Ask® room. A discount code asks for a transaction. An offer to sit down for a one-to-one asks for a relationship, and it fits the mindset your reader is already in.
- Keep it clean. One message, one way to reach you, and room to breathe. The reader is mid-thought, so every extra line competes with the idea they’re trying to capture. Skip the list of services and the three calls to action.
Match the Message to the Page Size
Your sponsorship level sets the size of the page, so write for the space you have:
- Quarter page (Bronze, Silver): your who-you-help line and one way to reach you. Introduce yourself clearly and stop.
- Half page (Gold): add your reflection question and one sentence about a result you’ve created. You have room to make an offer.
- Full page (Platinum, Champion Partner): lead with the question and let it breathe, then give one clear next step. A full page lets you ask the question an owner will actually write about.
Whatever the size, run one test before you finalize: would an owner who just heard a great talk want to read this next?
Before You Design It
Ad specifications go to sponsors directly once they commit, so you can start with the message now and fit it to the specs later. If you’re still choosing a level, the full breakdown of tiers, add-ons, and Champion Partner benefits is in the pillar post, RISE 27 Sponsorship: Put Your Brand in the Moment Transformation Happens.
Ready to put your brand in the book they open each time?
- Explore the sponsorship opportunities: h7network.com/rise-the-champion-experience
- Questions: clayton@h7network.com
Clay Hicks
Founder & CEO, H7 Network
After 10,000 recorded one-to-one conversations, I built Connect, Serve, and Ask® — the relationship methodology behind ChampionOS™. My purpose is simple: lift others up, unite them, and take no credit for their success.
Find a group near you and see it in action.
